The ultimate goal of Sentry’s investment process is to provide superior risk-adjusted returns. Sentry gives portfolio managers the latitude to manage portfolios free of traditional benchmark constraints.
The investment team does all its own research, focusing particularly on strong balance sheets, growing free cash flow and return on capital. The attributes Sentry’s portfolio managers look for have led to companies that have the means to engage in shareholder-friendly behaviour such as buying back shares, or paying and increasing dividends to provide the income investors need.
Sentry Investments was founded in 1997 and is one of Canada's fastest-growing independent asset management companies. As of March 1, 2016, Sentry manages over $18 billion in assets on behalf of more than 500,000 Canadian investors. Sentry offers a diverse range of award-winning investment products available through financial advisors, including domestic and global mutual funds, and separately managed accounts. Sentry is one of only three firms to receive five consecutive Brendan Wood International TopGun Asset Management Team Awards (2009 to 2013).