Why is always the most important question to ask before you do something. The strength of your why will ultimately drive your success, or lack thereof.

Perhaps you’ve heard that Sun Life Global Investments (SLGI) has partnered with Cirque du Soleil as presenting sponsor in Canada, and you’ve wondered… “An investment company and the arts? Why?”

For SLGI and Cirque du Soleil, we identified shared values that we could further elevate through our partnership. For today, let’s discuss four of those values: preparation, longevity, risk and excellence.


In both the arts and finance, preparation is key and precedes all else. If you haven’t properly prepared for a show, there is no possible way you’re pulling off the necessary choreography, acrobatics, routines, and storyline that it requires to put together a magnificent show.

Similarly, with investing, you can’t expect to have all of the funds you need to put your children through post-secondary school with two months’ notice, or in just one year have everything you need for retirement. In order to properly prepare for milestones in life, a personal goal, or a business goal, preparation is paramount. The key ingredients are time, a clear goal, knowledge gathering and coaching. It’s when you’ve prepared well that you get to walk into a milestone moment and be set up for success.


Cirque du Soleil requires performers to embrace longevity. If they were to train excessively upfront, performers would have no steam left leading up to the show. Likewise, if they left it all to the last minute, they may not have the correct amount of time to make adjustments or further refine their performance. That’s why we plan for longevity—to get the most out of our investments and endeavours.


You watch one Cirque du Soleil show, and it’s easy to see that these performers are taking risks. At my first show, I was on the edge of my seat, fascinated at the risks these talented athletes were taking and thus the amazing show they were producing… all without a hitch! From walking tightropes, to doing multiple flips in the air and landing on an impossibly skinny beam, to relying on their teammates holding them as they dangle hundreds of feet in the air—there’s non-stop risk.

But outweighing the risk is the preparation: putting measures in place to mitigate risk and the right set up, safety features and so on. It’s our job to look for ways to mitigate risk; to put the right tools and people in place so that the risks we take are measured, calculated and mitigated for success.


My parents often said, “If something is worth doing, it’s worth doing well.” And I’ve tried to apply that principle to my life everyday. Cirque du Soleil has built a reputation on excellence—excellence in performance, creativity, acrobatic capability, costume design, musicality, and the list goes on. Excellence is something that we highly value at SLGI, for the hundreds and thousands of advisors and investors that we impact. We bring our best every day, doing both the big and small tasks with excellence so that you will reap the rewards. Excellence pays forward.

In all spheres of life, these are four values we could all apply in our daily lives—preparation, longevity, risk and excellence. How do you implement these values into your life and business? I’d like to hear what you think. Share your comments on the post.

Lori Landry

VP & Chief Marketing Officer, Sun Life Global Investments

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This commentary contains information in summary form for your convenience, published by Sun Life Global Investments (Canada) Inc. Although this commentary has been prepared from sources believed to be reliable, Sun Life Global Investments (Canada) Inc. cannot guarantee its accuracy or completeness and is intended to provide you with general information and should not be construed as providing specific individual financial, investment, tax, or legal advice. The views expressed are those of the author and not necessarily the opinions of Sun Life Global Investments (Canada) Inc. This document is provided for information purposes only and is not intended to provide specific individual financial, investment, tax or legal advice. Please note, any future or forward looking statements contained in this commentary are speculative in nature and cannot be relied upon. There is no guarantee that these events will occur or in the manner speculated. Please speak with your professional advisors before acting on any information contained in this commentary.

© Sun Life Global Investments (Canada) Inc., 2019. Sun Life Global Investments (Canada) Inc. is a member of the Sun Life Financial group of companies.