Try to ELI5 your wisdom
"Explain Like I'm Five-years-old" is inspired by the acronym of a quirky internet forum for layperson-friendly explanations. The goal is to provide clear, simple answers to complicated questions. Warren Buffett, the 91-year-old investing legend, writes his folksy annual letter to Berkshire Hathaway shareholders as if he was talking to his sisters, Doris and Bertie. He told CNBC in 2019: "I pretend they've been away for a year and I'm reporting to them on their investment."
Talk business in plain language
Every specialized field develops its own vocabulary, with acronyms and verbal shortcuts acquired over years of study and industry functions. If you're talking through PowerPoints packed with technical terms and acronyms, ask yourself if there's a simpler way to communicate the idea. Would a graph or an example help clarify? Will your audience understand the jargon or tune out the message? Understanding is the basis of trust. Communicating in plain language is also essential to be accessible to many audiences. For instance: people who have difficulty reading words or numbers; anyone working in a second language; or those who may be under stress or time constraints.
Appeal to diverse audiences
Research shows that many people – of different cultures, communities, income levels, generations and gender – feel the financial system doesn’t speak to them. Clear, inclusive language isn't just about finding the right words for an audience, it's the key to develop a unique voice for your brand and lasting relationships in the communities you serve.
Don't let jargon and buzzwords obscure what you have to say. Language that's less scripted, more thoughtful and genuine lets Clients know that they matter and that you are open to their needs.
This article, published by SLGI Asset Management Inc., contains information in summary form. This article is provided for information purposes only and is not intended to provide specific individual financial, investment, tax or legal advice. Information contained in this article has been compiled from sources believed to be reliable, but no representation or warranty, express or implied, is made with respect to its timeliness or accuracy.